:: PGPMM (ADVERTISING & COMMUNICATION) + MBA - Genesis Institute Of Business Management ::

OUR COURSES


	PGPMM (Sales & Brand Management) + MBA

	PGPMM (Advertising & Communication) + MBA

While the first year will provide the necessary width, the second year will focus on providing depth in the area of Advertising & Media Management.

PGPMM (Advertising & COMMUNICATION) + MBA

Post Graduate Program in Marketing Management (PGPMM) + Masters in Business Administration (MBA)

With specialisation in Advertising & Communication

This is a dual course - a two year full time Post Graduate Program in Marketing Management (from the Genesis Education Society) with a super-specialisation in Advertising & Communication + Masters in Business Administration* (AICTE, UGC & DEC approved)

*The MBA is from PTU and is carried out in the DLP mode.
*The course fee is inclusive of both PGPMM & MBA.

How is this course different from the usual MBA with a Marketing specialisation?

Today organisations are looking for specialists in every function and are even willing to pay a premium for them. While marketing post graduates know about marketing in general, they don’t have specialised knowledge about any particular stream of marketing. Our course is designed to address this corporate need.

The first year of our course will, like an MBA course with Marketing help students appreciate the general areas of management such as Marketing, Finance and Systems. However, the second year will not only train them in marketing but give them additional inputs in Advertising & Communication giving them an edge over an MBA Marketing.

Course Content

FIRST YEAR : Foundation Year (Common to all specialisations)

Trimester 1

Trimester 2

Trimester 3

Basics of Marketing Management	Basics of Brand Building	Sales & Distribution Management
Statistics for Managers	Finance for Marketers	Product Management
Financial Accounting	Macroeconomics	Marketing Communication
Managerial Economics	Advanced Market Research	Costing & Budgetary Analysis
Basics of Market Research	Human Resource Management	Software Technology & Organisational Processes
Production & Operations Management	Supply Chain Management	Cases in Marketing Research
Theories of Organisation	IT for Managers	Managing People at Work
English Lab - I	English Lab – II	English Lab - III

SECOND YEAR : Specialisation Year (Common + Different to all specialisations)

Core Papers

Elective Papers

Flexible Papers

Business Presentation Skills	Consumer Behaviour	Qualitative Marketing Research
Art of Interviewing	Direct Marketing	Analytics
Grooming & Business Etiquette	Rural Marketing	Questionnaire Design
Entrepreneurship	CRM	Public Relations
Legal Aspects of Business	IMC	Event Management
Managing Competition	Digital Marketing	Brainstorming Techniques & Application
	Basics of Account Planning	Changing Indian Consumer
	Basics of Account Management	Retail Merchandising
	Campaign Development & Testing	Marketing of Hi-Tech Products
	Campaign Production	Leadership & Team Building
	Measuring Advertising Effectiveness	Managing Change in Organisations
	Copywriting & Visualisation	Building Creative Organisations
	Introduction to Designing Softwares
	Basics of Media Planning & Strategy
	Investment Modeling & Tracking
	Applications of Media Research
	Media Tools: Importance & Application
	Media Activation
	Emerging New Media
	Media Negotiation
	Programming & Content Management

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